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We do content Digital Marketing Strategies for Solar companies, and now you’re probably considering we write a "Pride & Prejudice" each single day. And while one "Pride & Prejudice" is good to have, too many of these is definitely a bad idea (all of the girls on the market, you already know what I’m speaking about). Jokes aside, you don’t need to spend sources and vitality creating THAT A lot content; it’s boring and all of us have a restrict of how much text we are prepared to learn day by day. However does it imply that content marketing is boring and pursuits solely sad librarians? Yeah …. no, not in any respect.


Sorry to let you down, I am no Jane Austen and content is not only text. So, if you hear from us that you ought to be producing more content material, here’s what we mean.

Textual content

Duh … this is the most obvious one. We have to cover it, because it's certainly one of the most well-liked methods of communication (I’m doing it right now!) and is definitely one in every of the simplest kinds to provide, distribute, and store. Textual content can be transfered from one medium to a different without losing a lot of its energy, while different forms always require a bunch of technical specs that are needed for storing or distribution.

Image

Ever noticed how a single image can change your attitude towards an article or idea? A single coronary heart-breaking picture from a war zone is enough to set a wake-up call for the complete world, while a dozen stats and texts must work an additional muscle to perform the task. It’s the power of our visible sense.


No matter how a lot soul you put in your textual content, content material that has a related image gets 94% extra views than content material without one. So, why are all of us not using only image? That wouldn't be sensible, as every type of content material has its mission; in case your reader is searching for detailed information and is ready to dive in, they will learn your textual content, no matter how long it's. If the content you’re producing is meant for the consciousness stage of the Buyer’s Journey and also you need to communicate your message rapidly and effectively, a photograph or image is a greater alternative.


So, here’s a query to you, how many pictures & photos do you publish weekly? Month-to-month? Can your clients see your services or products on-line earlier than they purchase?

Video

In case your photos are failing, activate video manufacturing! Fifty one.9% of selling professionals worldwide name video as the kind of content material with one of the best ROI. Movies are so powerful, we may not give up watching if our curiousity is sufficiently aroused. And naturally, something that efficient comes with a much bigger price, which is why video production is mostly more expensive and takes longer than the previous two content material sorts.


Give it some thought, if you'll be able to present your customers how friendly your plumbing experts are, how your clients are enjoying their infinity pool you constructed for them final month, how nice the new business processes you helped a company set up are … isn’t it extra convincing than a thousand phrases? So, if you’ve obtained the price range and no videos, get all the way down to script writing.

Can’t resolve? There’s more on the menu.

Explainer Videos - Still want to communicate "words?" Combine textual content and video to create explainer movies, use all the magic animation instruments have.


Gifs - The Internet is obsessed with gifs; we comprehend it, and also you realize it. With more and more websites supporting this format, a witty gif can go viral in a single day.


Infographics - You think infographics are a new factor? Should you think about it, they're older than images. Imagine one among your curious ancestors "drawing" data on the wall of his cozy cave. That was an infographic!

Here’s extra in regards to the history of infographics. Keep scrolling!

Ready to wrap up?


60% of entrepreneurs create at least one piece of content every day, says eMarketer, so are they all typing textual content each day? I don’t think so. Don’t make your marketing boring, make it easy-to-digest, helpful, and pleasing … even when it’s the great outdated textual content.

Wait, don’t depart!

You wonder why you want all that content material anyway? Here’s the reply: the Zero Second of Fact! It’s what your clients do when they've an issue or a query; they go online and they begin looking for content that answers their questions or solves their problems. While I can’t tell that story proper right here, I can recommend our free e book that does the job excellently. See the free obtain link below.